Here are a few of the stories we have told…

MOCA+: Mindset Magazine and Collective Conscience Salon

“Rachel is a natural storyteller with a keen sense of purpose. I have had the pleasure of working with her over the years on successful ventures.” – Michela O’Connor Abrams, founding publisher of Business 2.0, Dwell Media and MOCA+

In partnership with Michela O’Connor Abrams‘ design thinking agency, MOCA+, StoryMade is now executive editing and curating all content for MOCA+’s Mindset Magazine.

StoryMade also produced a highlight video of MOCA+’s 2020 Collective Conscience Salon. In 2021, StoryMade is partnering with MOCA+ to curate and produce a quarterly salon and on-going workshops with salon luminaries.

MOTHERLY: Redefining the Pregnancy, Birth and Postpartum Journey


“Rachel and Jessica Carew Kraft supported Sounds True with project management, research, content creation, and developmental editing for one of our most significant book projects to date. Not only was the StoryMade team committed to delivering excellence at every level of the production process, they were also a joy to partner with and brought a true spirit of collaboration.” –Jaime Schwalb, Associate Publisher, Sounds True

PLACELAB: EQ Office’s digital publication, explores the intersection of physical space and company culture.

StoryMade launched this blog for the company EQ Office. The blog’s mission is to explore how we are adapting our workspaces to the changing world of life at work, particularly to attract, retain, and inspire talent. There’s a certain alchemy that is required to turn a physical space into a dynamic, flourishing place where people feel inspired to perform at their most effective and creative best – and there are many layers to it. PlaceLab examines these layers with stories, profiles, best practices, and experts.


NEO.LIFE: Making Sense of the Neobiological Revolution

“Working with Rachel on NEO.LIFE has been fantastic. She’s full of ideas and brings an editor’s eye as well as a consumer’s perspective to the marvels of modern science and medicine. I can highly recommend her as a collaborator on any storytelling project you may have.” — Jane Metcalfe, Founder of Wired Magazine and NEO.LIFE.

Rachel worked with Jane and team from concept to launch. She is now an on-going consultant and a contributing editor and writer.

See Neo.Life on Medium

DR. Aimee, Fertility Specialist

“Rachel Lehmann- Haupt brilliantly advised on my comprehensive content strategy. StoryMade produced a series of emotionally-driven videos and help to conceive blog and Medium story ideas in order to position me as a thought leader for women’s health and fertility. She also made the writing shine. Rachel ’s expertise in reproductive science made it easy to convey my ideas so she could source the right talent and seamlessly execute on the work I needed.  Through her vast network, she was able to scale my message as well.” –Dr. Aimee Eyvazzadeh

Rachel was the Executive Producer and Creative Director for the launch of Dr. Aimee’s Freeze and Share program, which gives young women who can’t afford egg freezing, or whose company doesn’t cover it on their health insurance plan, the opportunity to freeze their eggs in exchange for donating half. Rachel assembled a team that included a videographer, photographer and developer. She wrote all the website copy and produced four video stories. Dr. Aimee also sponsored an edition of The ART and Science of Family, Rachel’s newsletter that covers the leading-edge stories and scientific research on modern family planning.

Client: Dr. Aimee Eyvazzadeh.

See Freezeandshare.com


“I’ve had the pleasure of working with Rachel Lehmann-Haupt and her StoryMade Studio for over three years. Rachel collaborated with us to design and produce our digital magazine Ornish Living, which helps to support Ornish Lifestyle Medicine patients and share our work with the world. She built the editorial process from the ground up, and now acts as the company’s Editorial Director. Rachel’s family history with words and her talents with language make her a top-notch producer of any media product.” — Dr. Dean Ornish

Rachel and David worked with Dr. Dean Ornish and Anne Ornish, Director of the Ornish Digital Platform, to initiate a content strategy for the Ornish Lifestyle Medicine program. The Ornish’s contracted StoryMade, and Rachel currently acts as their Editorial Director for Ornish Living, a digital magazines that she and the Ornish team conceived and produced, and Ornish Kitchen, an archive of over 300 recipes. She also directs overall social strategy for the Ornish brand.

Client: Ornish Lifestyle Medicine

See the Ornish Living website

Ted Books

“Rachel Lehmann-Haupt is a brilliant and innovative producer and media strategist. We worked together on the challenging project of turning my film, Brain Power, into one of the first multimedia books based on a film for TED Books. She was a sensitive and attentive editor, and when it came to putting all the pieces of the project together, she kept all the balls in the air. This was a critical ingredient to the book’s success and most importantly, I loved working with her.”

– Tiffany Shlain, author, filmmaker and founder, The Webby Awards

As a founding editor Rachel worked with a multi-talented team of editors and multimedia producers to launch TED Books, an imprint of short nonfiction works designed for digital distribution. Duties included: book acquisitions, editing, multimedia production, high level project management, working with authors, art director, and a publicity team.

A sample of titles acquired, edited and produced:

See more at TED BOOKS.



Kelp Forests is a multimedia book about the California Kelp Forests, designed and written for children in the 4th and 5th grades, with original photography Kip Evans. David created all the graphic design and game design, including two custom games, a kelp forest ecosystem simulation and a food web game. In addition, this is the first book to use an overlay book, a client-editable book of the kelp forest species.

See Kelp Forests in iTunes

Bridge Housing

“Rachel Lehmann-Haupt offers a great perspective on how an organization can best tell its story whether through words, photos, videos, or audio. For BRIDGE, she skillfully executive produced a short video that showcased our work to potential funders and development partners. Rachel quickly understood our needs, and I was impressed by her clear communication style and high-quality results.” – Lyn Hikida, Director of Communications and Media, Bridge Housing Corporation.

Rachel worked with Bridge Housing, an esteemed non-profit organization that develops low-income housing and services that give their residents more opportunities to increase their education, build skills for better jobs, and plan for homeownership. She executive produced a short video that tells the story of the organization’s success in building two new communities in San Diego. The video was part of a resign of the website Bridgetown, which was unveiled at Bridge’s 30th Anniversary Gala. She hired a videographer and editor, and worked with him from filming to final editing.

A Flight of the Imagination: A history of the Golden Gate Bridge


David directed the information architecture, developed the structure design, managed the graphic production, and coded the software for this interactive multimedia app for the California Historical Society. It extends the reach of it’s exhibition and makes over 350 historic objects, as well as dozens of photographs and other ephemera from the collection available to the reader. Highlights include photographs by Ansel Adams and Dorothea Lange, paintings by Maynard Dixon, Ray Strong, and Chesley Bonestell, and architectural drawings by the two architects who worked on the bridge design. Also included is an opening music selection from composer Rob Kapilow’s “Chrysopylae,” A Golden Gate Opus, written with contributions from sound designer Fred Newman.

Client: Sol Editions and Wild Blue Studios for The California Historical Society.

Russian California: Stories from Fort Ross


David directed the information architecture, developed the structure design, managed the graphic production, and coded the software for this interactive app to bring the adventures of California’s earliest explorers to life. Read about the wealthy Russian count who romanced the beautiful daughter of the Spanish Presidio commander, but died en route to Moscow before he could claim his bride. There’s also the story of the serf who rose to power as a leader of sea-faring hunters, who narrowly escaped being murdered after a shipwreck on the Olympic Peninsula. You’ll hear the tale of a Russian deserter who helped lead the Chumash Indian revolt in Santa Barbara, along with the story of St. Peter the Aleut, an Alaskan native hunter who was tortured and killed by a Spanish priest for refusing to renounce his adopted Russian Orthodox faith. You’ll also hear the true voices of Californian and Alaskan natives whose skill and courage were critical to the survival of these early Russian settlers.

Client: Sol Editions and Wild Blue Studios for the California State Parks Foundation.