CREATIVE TEAM
We work with thought leaders—authors, doctors, scientists, established and growing brands—who have a story to tell and could benefit from our services. StoryMade marries traditional editorial services with digital media publishing strategies. such as video production, books, newsletters, and SEO-driven content. As a collective with a vast network, we build teams that include writers, editors, designers, photographers, and video producers.
RACHEL LEHMANN-HAUPT
FOUNDING EDITOR-IN-CHIEF + CREATIVE DIRECTOR
An award-winning author, editor, and media strategist Rachel Lehmann-Haupt is known for her organization and implementation of high-level projects. She applies her deep knowledge of traditional editorial approaches and the neuroscience of storytelling to work with individuals, brands, and executive leadership teams to strategize master narratives that naturally extend from brand values. Brand stories become the foundation of thought leadership and digital content strategy. She started StoryMade Studio, her boutique storytelling studio because she recognized a need among the growing number of companies and thought leaders for compelling content that inspired an emotional connection with audiences. Her areas of expertise are women’s advocacy and health, with a particular emphasis on writing that humanizes science and technology, but she loves any project whose goal is to make a positive impact on the world.
As a media strategist and editorial director, she builds teams of writers, editors, and designers to manage the creative process and editing of all elements of a media product. As a veteran journalist and magazine editor, she has written for the New York Times, the New York Observer, Newsweek, New York, Vogue, Outside, and Wired. Rachel has held editorial positions at Wired magazine. She is the author of two books, In Her Own Sweet Time: Unexpected Adventures in Finding Love, Commitment and Motherhood (Basic Books, 2009) and Reconception: Modern Relationships, Reproductive Science and the Unfolding Future of Family (BenBella Books, 2023) She graduated with honors in English Literature from Kenyon College and received a masters in journalism from the Graduate School of Journalism at the University of California at Berkeley. While at UC Berkeley, she was an assistant editor to Clay Felker, the founder of New York magazine and the Felker Magazine Center. She founded and produced Words on the Waves, Litquake’s first literary festival, held onboard the world-renowned houseboat community in Sausalito, California.
LARRY SMITH, STORYTELLER AT LARGE
Called “on a quest to spark self-expression in everyone” by Oprah Magazine, Larry Smith is the founder of the Six-Word Memoir® project, a bestselling series of ten books, board game, live event program, and a global movement taking place in classrooms, conferences, corporate settings, and almost anywhere people gather.
Larry has brought his approach to storytelling to help teams unlock creativity, sharpen focus, and hone brand messaging at Levi’s, Dell, Netflix, JPMorgan Chase, SNAP, Shutterfly, ESPN, the Zen Hospice Project, Mid-Ohio Food Bank, Dress For Success, as well as philanthropies and schools. He has coached hundreds of people on the art of live storytelling and the essence of an elevator pitch.
Larry has written and lead editorial for Men’s Journal, ESPN Magazine, Yahoo Internet Life, and he was a founding editor of P.O.V. and Might magazines. His writing has appeared in the New York Times, Popular Science, Men’s Health, Salon, Slate, Wired, Buzzfeed, Edutopia, and publications both living and deceased. His most recent books are A Terrible, Horrible, No Good Year: Six-Word Memoirs on the Pandemic by Students, Teacher, and Parents and The Joy of Cannabis: 75 Ways to Amplify Your Life Through the Science and Magic of Cannabis.
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